Company Overview
As a global fashion and lifestyle electronics retailer, we aim to make fashion accessible to all. Leveraging on-demand manufacturing, we connect suppliers to an agile supply chain, reducing inventory waste and offering affordable products in over 150 countries from our global offices.
Our Story
Founded in 2011, we challenged the industry’s trade-off between product variety and inventory waste. Driven by the belief that fashion should be inclusive, we pioneered alternative processes and technologies. Our customer-centric model has scaled to a 100+ team serving 150+ countries in under a decade, using a digital-first approach (mobile, social, and online) to deliver content and shopping experiences via one of the most popular retail apps.
Making Fashion Accessible
We reject uniform definitions of “fashionable,” instead empowering self-expression through diverse styles for any occasion. Our range reflects the idea that clothing is a form of personal identity.
Technological Leadership
Our mission is to modernize fashion through tech: using AI and real-time data in design/sourcing to meet consumer demand, enabling fast production and global delivery. Proprietary logistics and e-commerce tools revolutionize the industry for manufacturers, suppliers, and shoppers.
Digital Agile Supply Chain
Our fully digital supply chain ensures speed and transparency. Proprietary software tracks sales and coordinates small-batch orders with factories in real time, eliminating excess inventory and reducing delivery wait times—key to our model of trendy, waste-free fashion.